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It's Not Mobile First, It's User First!

Tadd Mencer - The C2 Group

The C2 Group

"I think 2012 is the year when consumers all around the world start saying no to feature phones and start saying yes to smartphones.[1]"

Marc Andreessen
American entrepreneur, investor, software engineer, and multi-millionaire

 Mobile First

The world is moving at an exceptional pace. Every day, more smart phones with web browsing capabilities are being sold and activated. According to Apple's fiscal Q1 in 2012 over 37 million iPhones had been sold. Android devices boast they're activating 1 million devices per day[2]. Compared to the number of babies born every day (371,000), that's an impressive amount of devices!

The market is changing in 2013

According to research compiled by Go-Globe, more people will be using a mobile phone to access the internet than a desktop computer in 2013. Also, according to the same research, e-commerce sales or mobile transactions in 2013 very well could be $243.5 BILLION dollars, compared to 2012's value of $171.5 billion; by 2015, mobile e-commerce revenue could potentially reach $490.9 billion[3]. Those are some fantastic leaps!

It seems obvious

A recent study by Cisco Systems shows that by 2015 over 87% of internet traffic will be by portable devices. The study went on saying that by 2015 nearly 5.6 billion devices will be connected to the internet[4].

This means, those people walking on the street, roaming the mall, sitting on the bus and lounging in restaurants hunched over their iPhones or Android phones are future potential clients and customers.

It's time to realize that the mobile phone market is not a fad, but is quickly becoming the standard. The customer of the future is quickly moving from desktop users to a mobile format and businesses need to adjust and adapt accordingly.

Ignore mobile at your peril

Some still question the reality of the situation, but the facts don't lie. Karim Temsamani, head of Google's Asia-Pacific division, indicated in a survey during the Interactive Advertising Bureau's 2012 Annual Leadership Meeting (#IABALM) that 61% of people who went to a non-mobile friendly website would rather go to a competitor[5]. The facts are overwhelming that when a website isn't mobile friendly, let alone providing a GOOD mobile experience, sales will suffer.

With mobile searching growing by 500% since 2010[6], it's time to start thinking past a "desktop verses mobile" approach to websites and start thinking "how can we best serve our growing mobile market?"  In other words, how can we put our user first?

Don't know where to start?

Contact The C2 Group if you have any questions regarding the mobile web for your business.  We'll help you put the user first and come up with the right approach to remain relevant and grow your business!