Toward the end of April, Google rolled out a new algorithm. The purpose of this change was to push websites that work well on smartphones, giving them an edge over those which haven’t yet been optimized. As mentioned, if your site is mobile-friendly, it will rank much higher on a phone or tablet.
Now that the dust has settled from what webmasters and web developers have dubbed “Mobilegeddon,” search engine marketers began picking up the pieces. It’s time to see the extent of the damage, and how it can be repaired.