If you've never attended a HighEdWeb Conference, it's an inspiring experience. Many of the passionate attendees we spoke with were motivated to return to their colleges or universities to make meaningful changes. It's our hope that their momentum carries forward.
As a full-service web solutions provider specializing in service to higher education, we know that making change happen is sometimes easier said than done.
Last year, The C2 Group racked up some coast-to-coast frequent flier miles kicking off and launching higher education web projects. In 2014, we engaged with eleven colleges and universities and delivered work ranging from responsive web design, web development, CMS upgrades, server architecture audits, CMS workflow audits, usability research, and usability testing.
Tomorrow’s new students expect 24/7 self-service. They get it every day on the apps and websites they use. When was the last time you wondered the answer to something for more than 5 minutes? With Google and a smartphone, you don’t have to not know the answer for something… ever. See, students expect to be able to capture information at any time without having to make a phone call or write an email. Higher Ed websites that don’t have self-service functionality built-in will struggle to maintain student loyalty.
Parents have always been an influence for college-bound high school students. But parental influence is growing, possibly related to the rising cost of tuition. Nearly 75 percent of parents polled by Inside Higher Ed respond that they will be “somewhat restrictive” about the universities their children may attend, purely based on cost.
Today’s students are having a hard time finding their path on today’s .EDU websites. They’re often times not using the resources (advisors/counselors) that are available to them. The truth is, the more effort your site requires, the less loyal the user is, and the less inclined the user is to further engage.
Lewis & Clark Community College approached C2 with the need to provide quick access to the entire faculty and staff members’ contact information on their website. It seemed like a call for a simple solution – a virtual “phone book”. But unlike a printed phone book, displaying all their contacts in a list wasn’t a good solution for a couple of reasons.