Using Hotjar's visual analytics suite, C2 was able to identify opportunities to optimize content on our homepage that would benefit user experience and marketing efforts. More importantly, these changes could be implemented quickly, and without being a burden to internal resources.
Toward the end of April, Google rolled out a new algorithm. The purpose of this change was to push websites that work well on smartphones, giving them an edge over those which haven’t yet been optimized. As mentioned, if your site is mobile-friendly, it will rank much higher on a phone or tablet.
Now that the dust has settled from what webmasters and web developers have dubbed “Mobilegeddon,” search engine marketers began picking up the pieces. It’s time to see the extent of the damage, and how it can be repaired.
Technology has seen rapid change in the last five years. Everywhere you turn information is shared and digested. In the last four years alone, smartphone usage rose 394% and tablet usage rocketed 1721%. And, mobile traffic is only going to become more common as many use their smartphones as their sole entry point to the World Wide Web.
Internet usage has seen dramatic changes. In fact, how we talk about the internet even has changed. Have you ever used the phrase, “Google it” when referring to searching for something? Google has been a big player in the evolution of the internet. And, once again Google aims to enhance our online experience with a new announcement.
There's that famous ad campaign from Wrigley's Gum with the tagline "double your pleasure". While doubling is often a great thing (ice cream scoops, salary, and fresh breath come to mind), it's not so great when it comes to doubling (or more) your site content, commonly known as "Duplicate Content".
In this digital age, where content is king, keywords are the riches of the kingdom. How well they shine within the pages of a site is vital. Is your site reaching its full potential? Read part two of Tadd's blog and see if we can help...
In this digital age, where content is king, keywords are the riches of the kingdom. How well they shine within the pages of a site is vital. Is your site reaching its full potential? Read on and see if we can help...