Serving the growing natural and organic food market, Presence Marketing/Dynamic Presence, Inc. (PMDPI) provides specialty retailers the very best in healthy and environmentally friendly products. PMDPI’s reputation depends upon its knowledge of the market and adding value to its retailer partnerships, particularly on how best to fill valuable and limited shelf space.
Data gathering is critical in making those determinations, but the large volumes of data were causing aging and bulky bar code scanners to crash. Meanwhile, the in-store, pencil-and-pen data collection approach was not easily transferable to an updated database system. PMDPI management and field staff realized they were in dire need of a more efficient, all-encompassing process for scanning, finding, and saving products during in-store product audits.