Insights

Many organizations believe they have properly assigned content ownership because a department's name sits next to a general area of responsibility: marketing owns the site, IT owns the CMS, compliance owns review. In practice, this level of assignment often describes a function, not necessarily a specific named owner. This piece lays out a working method for mapping ownership by content type, aiming to provide a definite, named list of content categories, each with one accountable owner and a defined review path. The distinction determines whether a governance model holds under pressure or dissolves into informal vetoes when a decision actually needs to be made.