Chefs’ Warehouse
Chefs partnered with C2 to build a world-class experience that provides a more intuitive and engaging shopping experience to customers while enabling internal teams to develop an evolving brand and business model through digital channels.
The Challenge
Chefs faced the challenge of providing an intuitive and engaging shopping experience for their customers, while also empowering their internal teams to adapt and evolve the brand through digital channels. The existing platform struggled with efficient order processing, dynamic brand storytelling, real-time product information display, and lacked the capability for marketing to swiftly respond to evolving brand narratives. This posed a risk to the premium brand image Chefs wanted to convey to their high-class clientele.
Chefs, in collaboration with C2, unveiled a state-of-the-art digital shopping experience on Optimizely, bolstering brand evolution and customer engagement. This strategic revamp not only supercharged product discoverability and streamlined ordering but also slashed manual order processing time.
Chefs, in collaboration with C2, unveiled a state-of-the-art digital shopping experience on Optimizely, bolstering brand evolution and customer engagement. This strategic revamp not only supercharged product discoverability and streamlined ordering but also slashed manual order processing time.
Chefs, in collaboration with C2, unveiled a state-of-the-art digital shopping experience on Optimizely, bolstering brand evolution and customer engagement. This strategic revamp not only supercharged product discoverability and streamlined ordering but also slashed manual order processing time.
Solution
Chefs and C2 partnered to create a customer- and employee-focused digital experience on Optimizely. With deep experience serving multi-brand, growth-through-acquisition companies, C2 developed a best-in-class solution that reduces manual order processing by Chefs’ warehouse staff, enables marketing to develop an evolving brand, and drives customer engagement.
Beginning with Discovery, C2 was able to develop a comprehensive UX and technical strategy paired that enables better discoverability of products, intuitive ordering experiences, and the ability to engage in unique storytelling and marketing across all brands. Leveraging Optimizely’s Search & Navigation, Chefs web teams can promote specific categories, products, and content in real-time based on a customer’s search query.
Through the development of custom middleware integrations between Chefs ERPs and Optimizely site on Azure, customers receive near real-time pricing and availability for its catalog of products without affecting any one system’s performance to call or present product information. Executed through a phased, hybrid-agile approach, Chefs has been able to progressively up-scale system integrations, technical stability, and overall complexity of its site while simultaneously enabling internal competency and adoption of Optimizely.
With one-of-a-kind white glove service, Chefs has something to offer for every high-class chef. Now, its site gives its customers a taste of the possibilities and matches the expectations they have come to know and love.
