Moody Publishers
The C2 Group partnered with Moody Publishers for a redesign on the Optimizely (Episerver) Commerce platform to provide a cohesive, one-stop shopping experience across multiple devices.
The Challenge
A centralized hub to accommodate content, marketing, and e-commerce initiatives.
Founded in 1894, Moody Publishers is the publishing arm of Moody Global Ministries, a Chicago-based global Christian ministry that also has interests in higher education and broadcasting. C2’s decade-long partnership with Moody has covered leadership for web and technical issues, ongoing development, and web strategy, including being tasked with a redesign and e-commerce overhaul of the Publishers site.
Without the capability to complete and process orders, moodypublishers.com had previously redirected users to a secondary site and third-party vendor to complete their purchases. This process only continued to confuse by presenting options to order from competing online retailers. Meanwhile, the site’s existing framework prevented the Publishers team from completely integrating and realizing the full potential of its UNISON software, which provides e-commerce management tools specific to the publishing industry.
To better serve the needs of a global audience as well as internal stakeholders, C2's redesign and CMS implementation aimed to improve user experience by consolidating the work of two sites into one, all while providing a developer-friendly framework in which to integrate legacy systems and restore autonomy over e-commerce efforts vital to the business' long-term viability.
Using Optimizely (Episerver), C2 transformed Moody Publishers' site, the digital transformation was recognized as a finalist in the 2015 Episerver North America "Best eCommerce" Awards.
Using Optimizely (Episerver), C2 transformed Moody Publishers' site, the digital transformation was recognized as a finalist in the 2015 Episerver North America "Best eCommerce" Awards.
Using Optimizely (Episerver), C2 transformed Moody Publishers' site, the digital transformation was recognized as a finalist in the 2015 Episerver North America "Best eCommerce" Awards.
Solution
Optimizely (Episerver) allowed C2's development team a cleaner framework from which to work and integrate with UNISON, providing up-to-date e-commerce technology with the scalability to incorporate additional integrations. Moreover, it provided the Publishers team with control of its own e-commerce manager, acting as the single source of truth for managing products, promotions, and inventory.
Taking an agile project approach, essential functionality to the Moody team was delivered on schedule, while transitioning quickly and seamlessly between project sprints. Meanwhile, the use of new project management tools improved progress tracking, collaboration, and communication between project teams.
