Key Aspects of Successful Digital Transformation
Digital transformation (DX) is a large-scale undertaking that affects the entirety of an organization. It might mean switching to cloud technology, embracing a remote-first workforce, upskilling employees to implement new technologies, adding automation, or using AI and machine learning to personalize customer experience and improve service.
On the employee side, optimized internal processes increase productivity and efficiency. Such internal improvements increase retention, innovation, and engagement while creating capital to develop new services and new products that address customer pain points and provide a streamlined multi-channel experience.
However, no matter the specifics, the goal of digital transformation is always to strategically leverage digital technologies to drive organization-wide improvements. Companies typically prioritize digital transformation efforts around operational efficiency, customer needs and expectations, and revenue growth when determining their digital transformation strategy.
Operational Efficiency
Digital tools help companies streamline operational processes and minimize manual systems (and the errors accompanying them). Operational efficiency through technology transformation examples include implementing AI-led customer service on a website and adding an internal invoice management system to minimize manual accounting. Over time, operational efficiencies allow companies to eliminate redundant costs while improving quality and innovation.
Customer Needs and Expectations
DX helps businesses address and adapt to changing customer needs and expectations. Integrating technology into the customer experience enables personalization, a seamless multi-channel approach, and more responsive and streamlined service.
More specifically, digital transformation that uses design thinking and a customer-centric approach optimizes the customer journey. It enhances customer satisfaction and is increasingly likely to convert one-time users to long-term brand loyalists.
Revenue Growth
Undergoing digital transformation is crucial for companies to stay competitive in an ever-changing landscape. DX allows companies to use tech to gather internal and external data for better decision-making. Businesses can make more strategic and impactful choices by knowing where they are and where they want to go.
Businesses using digital transformation for revenue growth often prioritize data analytics to increase sales efficiencies and personalize interactions to individual customer needs. Tailored experiences, improved customer service, and user-friendly design are key to creating brand loyalty that leads to revenue growth.
Achieving a Competitive Edge with Advanced Technologies
Businesses that embrace and manage the changes of digital transformation achieve a competitive edge in many areas. By supporting their employees through enhanced collaboration tools and processes, they stand to increase innovation, improve productivity, and reduce spend.
Happy and engaged employees are more curious and creative regarding meeting customer needs, which allows companies to grow. Growing companies need scalable solutions that expand as they do, enabling them to reach new markets to remain relevant and competitive.
Digital Transformation Examples
Two big names in the world of successful enterprise digital transformation are Netflix and Nike. These billion-dollar companies faced the same imperatives as smaller businesses: Improve customer experience and satisfaction to stay competitive in changing industries.
But software and retail are far from the only industries that can benefit from digital transformation. Every field, from agriculture, e-commerce, manufacturing, and public education to sports and entertainment, has room to improve using digital transformation.
Case Study on Digital Transformation in Agriculture
The Andersons, Inc. needed to optimize its .com for mobile and create a navigational structure its users could understand. As a Fortune 500 agribusiness with a wide range of services, their old site simply didn’t provide the functionality necessary for the company’s depth and variety of content.
The grain division of The Anderson’s, Inc. worked with The C2 Group to transform the site to improve customer service, gain data-driven insights into user behavior, and provide personalized experiences that encouraged membership.
The updated site is user-centric and fully responsive, with intuitive navigation and real-time order and market information. The Andersons, Inc. saw an immediate increase in user engagement that improved customer loyalty to drive business growth.
Click here to read the full case study>>>
Case Study on Digital Transformation in E-commerce
ACCO Brands, a nearly $2B supplier of branded academic, consumer, and business products, needed to streamline its e-commerce experience across its almost two dozen brands. The company's data was siloed due to legacy systems built on aging platforms, yet its websites were redundant. This created internal issues and affected user experience, negatively impacting sales.
The C2 Group and ACCO Brands partnered to develop an e-commerce strategy that supported its brands while giving customers the website functionality expected from a leading company. In addition to adding basic features like account creation capabilities and purchase history logs, the new site offers updated account-based pricing, a tailored user experience, and dynamic brand storytelling.
Best of all, instead of waiting for the development of an expensive one-off solution, ACCO implemented C2’s Helix program to realize a 260 percent increase in average order values and a 17 percent annual sales growth in the first year. Additionally, consolidating their brands onto a single platform, Optimizely, allowed them to simplify their martech and e-commerce stack, reducing spend on redundant platforms while bringing updates and site management in-house.
Click here to read the full case study>>>
Case Study on Digital Transformation in Manufacturing
Most business models use internal-facing systems for team member access to documents, policies, updates, and benefits. As A.O. Smith grew and expanded its employee network across the globe, their company intranet (AOSNET) needed an overhaul to keep up with the functionality required. After A.O. Smith found success working with The C2 Group on their public-facing website and long-term digital strategy, they set their sights on improving employee experience.
With over 6,000 employees worldwide, this Fortune 500 leader in hot water and boiler system manufacturing wanted to unify the company and better serve employee needs. With C2’s help, they enhanced the internal site with responsive design for mobile and tablet use, simplified navigation, secure login, and the flexibility necessary for team members to update content internally.
Built with multilingual functionality, the employee-centric AOSNET is a reliable, on-demand source for information and services. It features API-driven stock ticker integration, index-fed news and events, and an entire section dedicated to employee happenings that helps unite this massive global team.
Click here to read the full case study>>>
Case Study on Digital Transformation in Public Education
The Montgomery County public school (MCPS) system partnered with The C2 Group to implement the Optimizely platform and centralize digital asset management while improving district-wide communication. As the 18th largest school system in the US and the largest in Maryland, MCPS needed a new system that would be user-friendly and efficient to streamline business processes.
MCPS and C2 successfully vetted and planned for the new CMS based on several preliminary needs assessments and the development of digital transformation models. This paved the way for successful migration and implementation, streamlining content for over 16,000 students in 208 schools. Centralizing content into a single source of truth vastly improved communication while maintaining access and functionality during high-traffic surges.
Click here to read the full case study>>>
Case Study on Digital Transformation in Sports and Entertainment
Banc of California Stadium (BCS) needed The C2 Group’s help developing a web solution on par with its reputation as a first-class experience destination. In a market saturated with entertainment opportunities, BCS needed to unite its inbound and outbound marketing campaigns to showcase its physical space and attract independent entertainers.
They also wanted a system that organized and coordinated special event schedules and managed revenue generation needs. Since many event-goers purchase tickets through mobile devices, the site had to be optimized for mobile using responsive design with real-time direct sales integration. The CMS solution also had to scale with the stadium’s growth and allow non-technical users to sustain it.
Within a timeline of just 10 weeks, C2 was able to implement and train users on the agile CMS, Umbraco. Umbraco not only met all BCS’s preliminary needs but was also easy to use and built to support growth. Because BCS paired it with C2’s hosting and managing services, the stadium also eliminated IT burdens like maintaining onsite servers and managing updates.
Click here to read the full case study>>>
Partner with The C2 Group for Digital Transformation
Identifying high-ROI areas of digital transformation is integral to business success in today’s digital age. Technology continues to advance, and global competition continues to increase.
To remain relevant and drive revenue, businesses must embrace digital tools and systems that support internal team members and meet customer needs. This is easier and more efficient with the help of a knowledgeable vendor partner like The C2 Group.
Reach Out to C2 for a Digital Transformation Consultation
With clients and customers already in the digital era, embracing digital transformation success is core to survival and growth. The C2 Group understands the challenges of digital transformation and how to overcome them.
We work with businesses of all sizes on strategy, creating responsive and accessible web interfaces, and improving employee and customer engagement. With development expertise in front- and back-end solutions, including CMS and e-commerce integrations, C2 can help you create secure and scalable systems.
Reach out to The C2 Group today to schedule your digital transformation consultation.
