The C2 Group specializes in creating world class content management experiences. We value our partnership with Optimizely, because Optimizely is an industry leading content management and marketing platform for mid-market and enterprise clients. C2 focuses on implementation, support, and client adoption of the Optimizely suite of products. We prioritize intentionality in our actions and delivery, enthusiasm with engaging the team and task with positive energy, and a low ego approach to client relationships. Our mission at C2 is to enable talented people to thrive.
The C2 Group becomes one of only three agencies in the world to achieve Optimizely Platinum Partner Status with fewer than 200 employees.
“To the best of my knowledge, we are one of two family-owned Platinum partners worldwide. I am humbled and owe a lot to C2’s team, but we wouldn’t have gotten here without what I’ve learned from my West Michigan mentors,” said Michael Kunzler, CEO and Visionary at C2 group.
125+
Optimizely Websites Launched
10+
Optimizely Certified Developers
15+
Years of Optimizely Partnership
The C2 Group supported Optimizely in implementing a new design system concentrated on creating a seamless customer journey. Optimizely can now create consistent and cohesive experiences using components, UI Interactions, and visual styles designed by C2.
The C2 Group is a legacy partner with roots going back over a decade. We began supporting Ektron which became Episerver, and eventually became Optimizely. We've been product experts as it's evolved over the past 15+ years and it's exciting to support a partner that is providing extraordinary value. According to a Forrester study, Optimizely DXP customers can expect a 370% ROI within three years of implementation. C2 is committed to ensuring our clients see these types of results through quality implementations, user experience design, digital marketing efforts, and ongoing support and optimization of the platform.
Our Clients
Throughout our history, we have primarily focused on serving the Optimizely ecosystem. For the past 20 years, we have been dedicated to delivering long-lasting digital solutions across various sectors including government entities, technology, financial services, manufacturing, distribution, and higher education.
Content Management
At the core of every great experience is great content and a platform to sustain it. For 15 years, C2 has honed its expertise in developing custom .NET implementations, like Optimizely, to deliver websites that are flexible and scalable enough for whatever comes next.
B2B & B2C Ecommerce
With extensive experience across the Episerver and Optimizely commerce suite, we deliver efficient digital experiences for bothB2B and B2C organizations.
C2 has the technical expertise and creative problem-solving capabilities to architect, design, and implement an ecommerce solution that's optimized to drive conversions and transactions.
Optimizely Experience
The C2 Group has extensive experience serving B2B and B2C brands, especially within the Optimizely community. Known for its strong reputation, The C2 Group is the chosen development partner of the Optimizely digital marketing team, supporting Optimizely.com. Our processes, including design systems, have been refined over hundreds of CMS and commerce projects, specifically tuned to Optimizely toolsets like Web Experimentation, Optimizely Data Platform, Content Intelligence, and the marquee CMS and Commerce products.
As a U.S.-based Optimizely Platinum Partner and CMS Partner of the Year, The C2 Group excels in tailoring the design, development, and support of custom digital experiences. We enable industry leaders to unify content, commerce, and digital marketing in one easy-to-use platform, maximizing their investments in employee and customer experiences to drive tangible business outcomes. Since 2014, we have been a go-to systems integrator for best-in-class Optimizely implementations, migrations, integrations, upgrades, and solutions.
We have earned specializations in Optimizely Content Cloud (CMS) and Commerce Cloud, and actively participate in Optimizely's Partner Advisory Board. Our team is regularly subcontracted as a design and development partner for Optimizely, contributing to co-marketing and product development efforts.
Digital Strategy and Consulting
We help organizations transform customer experiences, operations, and legacy solutions to better compete in a digital-centric business landscape:
+ SEO audit and long-term strategy
+ Requirement definition and tool selection
+ Process improvement and automation
+ Cloud migration, hosting partners, managed technical solutions
UX And Visual Designs
From journey mapping and user research to visual design, testing, and optimization, our UX team deftly navigates balancing business and user needs:
+ User profile identification and journey mapping
+ Complete web design services (IA, wireframes, full-color composites)
+ Typography & asset assessments
+ Art direction
Web Application Development
We’re a .NET shop with a passion for clean and reliable code that promotes stability and sustainability for client technical and marketing teams:
+ Development for web, mobile, CMS, Ecommerce
+ Code audits and developer training
+ CMS/Ecommerce architecture and deployment
+ ERP, PIM, CRM, DAM integrations
Adoption and Business Enablement
We are enthusiastic about client enablement, end-user adoption, and its role in helping teams thrive within the solutions we deliver:
+ Platform and feature configuration
+ End user and administrator training
+ Custom documentation
+ Content entry and post-launch support
It's a collaboration
We truly aim for complete partnership. We discuss challenges, business models and goals, before ever writing a line of code. This ensures generating the best solution on our path to success.
Strategy & website builds
You selected Optimizely as your integrated content, commerce, or experimentation platform. Now, you are looking for a go-to partner to assist in your digital strategy, start your web migration, implementation, or integration.
Contact usStrategy & website builds
You selected Optimizely as your integrated content, commerce, or experimentation platform. Now, you are looking for a go-to partner to assist in your digital strategy, start your web migration, implementation, or integration.
Contact usOptimization & Experimentation
Get ongoing support and activation for your Optimizely build. C2's CSO offering gives you access to our full-service agency team for regular maintenance and enhancements to maximize your Optimizely investment and drive results.
Learn moreOptimization & Experimentation
Get ongoing support and activation for your Optimizely build. C2's CSO offering gives you access to our full-service agency team for regular maintenance and enhancements to maximize your Optimizely investment and drive results.
Learn moreOptimizely Training & Enablement
You may need some training or coaching on the Optimizely platform. We pair documentation with tailored best practice training to enable your Optimizely instance and maximize your customer and employee experience investments.
Learn moreOptimizely Training & Enablement
You may need some training or coaching on the
Optimizely platform. We pair documentation with
tailored best practice training to enable your Optimizely instance and maximize your customer and employee experience investments.
Optimizely Resources
Connect with our Optimizely experts
Whether you're looking for a strategic implementation plan, optimizing your website beyond launch, or some help getting your team comfortable with Optimizely...We're ready to help.
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